Page image header with picture of Dr. Tricia Groff, Licensed Psychologist, Author, Speaker

Dr. Tricia Groff Executive Advisor, Licensed Psychologist, Author

Sometimes you feel alone as you navigate life and leadership, but everyone else struggles with the same questions. “Am I getting this right?” “Am I enough?” “How do I lead my organization well?”

The stories and challenges of my amazing clients inspire me to provide content that can be widely distributed to a larger audience. I believe in living in color, challenging the status quo, and acting out priorities instead of talking about them. Sometimes we fall down and scrape our knees; sometimes our feelings get bruised. However, I think that one of the greatest gifts we give ourselves is permission to run hard, get it wrong, and get back in the race.

Credentials

Licensed PsychologistArizona Board of Psychological Examiners

Ph.D.Counseling Psychology (Ball State University; Merit of Academic Excellence)

M.S.Clinical Psychology (Millersville University; Phi Kappa Phi Honor Society)

B.S.Psychology (Millersville University; Magna Cum Laude, Departmental Honors, Regional Research Award, National Honor Society of Psi Chi)

Fun Facts

* Loves making people laugh until they can’t breathe.
* Struggles to walk away from unsolved problems.
* Loves driving fast.
* Likes the hike up; hates coming down.
* Interested in human behavior since 9 years old.

Early Interest in Psychology and Behavior Prediction

Dr. Groff’s interest in human dynamics started early. She recalls avidly listening to a radio talk show about psychology when she was nine years old. As she grew, she noticed relational dynamics that seemed to go unnoticed by others. Thus, psychology seemed to be a natural choice for a college major.

As a first-generation college student, Dr. Groff worked multiple jobs to finance her undergraduate and graduate programs. Her caffeine-fueled all-nighters produced the unexpected benefit of a well-rounded background in mental health.  Dr. Groff’s early specialties include ADHD and learning disabilities, addictions, traumatic brain injury, individual and family counseling, health, pain management, career transitions, grief, stress, anxiety, and work-life balance. She also taught college-level Statistics, Child and Adolescent Development, Counseling, and Human Sexuality.

Business Psychology, High Achievers, and Executive Advisement

In her undergraduate program, Dr. Groff learned about industrial-organizational psychology—the science of improving workplace morale and productivity by integrating human needs. The first principles stayed with her, and she continued to increase her knowledge by attending conferences on leadership and business. After achieving her Ph.D., she transitioned from counseling psychology to executive coaching to focus solely on leaders.

As Dr. Tricia worked with clients, she tracked the personality characteristics of those who seemed to get the most benefit from her coaching style. From this criterion set, she honed her specialty in serving high achievers. The most common challenges of her clients formed the basis for her resource book: Relational Genius: The high achiever’s guide to self-confidence in leadership and life.

Uniting with High Achievers and Their Organizations

Today, Dr. Tricia is a CEO Coach and Executive Advisor who collaborates with leaders on personal excellence while also acting as a sounding board for business decisions. She helps them manage stress and teaches them how to navigate the personalities around them.  Dr. Groff also works with leadership teams to build the trust, communication, and collaboration that facilitates success during rapid innovation and change. Her clientele includes investor-backed start-ups, nonprofits, and medium to large businesses.

Why Settle for Mediocre?

Being “realistic” is too often used as an excuse for being negative, staying in a rut, and maintaining the status quo. Let’s be realistic. Let’s focus on problem-solving to adjust the negative, goal orientation to maximize the positive…and see where relentless tenacity can lead us.

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