Dr. Tricia Groff Executive Advisor, Licensed Psychologist, Author
Sometimes you feel alone as you navigate life and leadership, but everyone else struggles with the same questions. “Am I getting this right?” “Am I enough?” “How do I lead my organization well?”
Fun Facts
* Loves making people laugh until they can’t breathe.
* Struggles to walk away from unsolved problems.
* Loves driving fast.
* Likes the hike up; hates coming down.
* Interested in human behavior since 9 years old.
Psychology Credentials
Licensed Psychologist – Arizona Board of Psychological Examiners
Post-Doctoral Residency – APA accredited with highest level of hours for licensure
Ph.D. – Counseling Psychology (Ball State University; Merit of Academic Excellence, Accredited by American Psychological Association; Pre-Doc Internship Accredited by American Psychological Association)
M.S. – Clinical Psychology (Millersville University; Phi Kappa Phi Honor Society)
B.S. – Psychology (Millersville University; Magna Cum Laude, Departmental Honors, Regional Research Award, National Honor Society of Psi Chi)
Continuing Business Education
Mergers & Acquisitions – Weeklong executive course at Chicago Booth Business School
Tax & Legal 360 – Three day in-person conference for tax advisors and attorneys
Engagement Sectors
*Founders, Owners & CEOs – Healthcare Tech, Sustainable Technology, Engineering, Security, Military Technology
*Senior Executives – Finance, Healthcare Technology, Multinational Technology Conglomerate, Multinational Tech Distribution, Healthcare
* Team & Culture – Healthcare, Healthcare Technology, Security, Sustainable Technology, Biotechnology
Early Interest in Psychology and Behavior Prediction
Dr. Groff’s interest in human dynamics started early. She recalls avidly listening to a radio talk show about psychology when she was nine years old. As she grew, she noticed relational dynamics that seemed to go unnoticed by others. Thus, psychology seemed to be a natural choice for a college major.
As a first-generation college student, Dr. Groff worked multiple jobs to finance her undergraduate and graduate programs. Her caffeine-fueled all-nighters produced the unexpected benefit of a well-rounded background in mental health. Dr. Groff’s early specialties include ADHD and learning disabilities, addictions, traumatic brain injury, individual and family counseling, health, pain management, career transitions, grief, stress, anxiety, and work-life balance. She also taught college-level Statistics, Child and Adolescent Development, Counseling, and Human Sexuality.
Business Psychology, High Achievers, and Executive Advisement
In her undergraduate program, Dr. Groff learned about industrial-organizational psychology—the science of improving workplace morale and productivity by integrating human needs. The first principles stayed with her, and she continued to increase her knowledge by attending conferences on leadership and business. After achieving her Ph.D., she transitioned from counseling psychology to executive coaching to focus solely on leaders.
As Dr. Tricia worked with clients, she tracked the personality characteristics of those who seemed to get the most benefit from her coaching style. From this criterion set, she honed her specialty in serving high achievers. The most common challenges of her clients formed the basis for her resource book: Relational Genius: The high achiever’s guide to self-confidence in leadership and life.
Uniting with High Achievers and Their Organizations
Today, Dr. Tricia is a CEO Coach and Executive Advisor who collaborates with leaders on personal excellence while also acting as a sounding board and advisor for business decisions. She helps them manage stress and teaches them how to navigate the personalities around them. Dr. Groff also works with leadership teams to build the trust, communication, and collaboration that facilitates success during rapid innovation and change. Her clientele includes investor-backed start-ups, nonprofits, and medium to large businesses.
Why Settle for Mediocre?
Being “realistic” is too often used as an excuse for being negative, staying in a rut, and maintaining the status quo. Let’s be realistic. Let’s focus on problem-solving to adjust the negative, goal orientation to maximize the positive…and see where relentless tenacity can lead us.